#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Cat lovers: Suffering from those pesky midnight disturbances from your furry friends trying to curl up close, but disturbing your sleep in the process? Pet-food brand Sheba wants to address that problem with a campaign meant to give owners the support they need from sleep scientists.
Using proven sleep strategies, “4am Stories” was created by AMV BBDO to help cat-owners get quality rest despite being woken up by their felines in the early hours of the morning when they are most hungry or simply need a place to purr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in