This Campaign by Sheba Wants to Help Put Cat Lovers Back to Sleep

The '4am Stories' initiative was created by AMV BBDO with the help of therapists

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Cat lovers: Suffering from those pesky midnight disturbances from your furry friends trying to curl up close, but disturbing your sleep in the process? Pet-food brand Sheba wants to address that problem with a campaign meant to give owners the support they need from sleep scientists.

Using proven sleep strategies, “4am Stories” was created by AMV BBDO to help cat-owners get quality rest despite being woken up by their felines in the early hours of the morning when they are most hungry or simply need a place to purr.



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