This Campaign by Sheba Wants to Help Put Cat Lovers Back to Sleep

The '4am Stories' initiative was created by AMV BBDO with the help of therapists

Cat lovers: Suffering from those pesky midnight disturbances from your furry friends trying to curl up close, but disturbing your sleep in the process? Pet-food brand Sheba wants to address that problem with a campaign meant to give owners the support they need from sleep scientists.