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This Campaign Builds a Terrifying Monster out of Trash to Encourage Recycling

A national effort in Greece tackles the overwhelming problem of household waste

This Campaign Builds a Terrifying Monster Out of Trash to Encourage Recycling — A monster made out of household garbage stalks a city, but it is more vulnerable than it seems.The Newtons Laboratory

By Brittaney Kiefer

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There’s a monster stalking the city. It grows ever larger and stronger as it moves, terrorizing unsuspecting townspeople and causing destruction in its wake.

If the frightened city dwellers only looked closer, however, they would see that the monster is weaker than it seems–because it is made of their own household waste. And there’s one easy way to conquer the beast: recycle.

It is well-documented that the world has a trash problem, which as the ad suggests, may seem as overwhelming as a towering monster.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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