This Bus-Stop Ad for The Young Pope Gives Off Puffs of White Smoke

Is it a holy plume ... or a cigarette?

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In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope’s got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap.

Its capacity to do this from a storytelling perspective is debatable (even if it’s already given us a delightful collection of memes), but its launches in other countries have proven whimsical and imaginative. To wit: The Papal A.I. that trolled French users with Bible verses, powered by IBM’s Watson, for the Canal+ debut in France.

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