This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing

Lush United Arab Emirates distributed 16,000 of them in a partnership with Deliveroo

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Never before have people spent so much time washing their hands. Yet, according to research cited by cosmetics brand Lush, people still fail to wash their hands effectively 97% of the time–leaving them unknowingly at risk of infection.

In a timely campaign by agency ‿ and us, Lush United Arab Emirates partnered with Deliveroo to deliver thousands of tiny “self timing” soaps for free to consumers in Dubai. They are also available for order via a dedicated website.

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