This Book of 'Euphejisms' Is Actually a Prostate Cancer Awareness Campaign

Guide includes '100 new terms for the precious life sauce of creation'

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The myth persists that there are more than 100 Inuit words for snow. While that may not be true, there are 100 English words for semen—at least according to a group of Texas creatives who have come up with a humorous (albeit slightly vulgar) way to emphasize the importance of prostate exams.

Dustin Ballard, creative director at Dallas-based agency The Richards Group, along with copywriter Jack Westerholt and creative director Andy Coulston, recently put together a book titled Euphejisms to bring some levity to what can often be an awkward topic.

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