Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Here’s a brilliant little stunt from Publicis timed to Fashion Week New York—a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise.
Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel products wouldn’t be out of place at all there—which is why it’s such a clever idea for Diesel to open what is probably the world’s first authentic knock-off store.
The

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in