This Blatant Knockoff Diesel Store on Canal Street Is a Real Diesel Store in Disguise

Sneaky storefront embodies brand's new focus on 'flaws'

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Here’s a brilliant little stunt from Publicis timed to Fashion Week New York—a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise.

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