This Blatant Knockoff Diesel Store on Canal Street Is a Real Diesel Store in Disguise

Sneaky storefront embodies brand's new focus on 'flaws'

Here’s a brilliant little stunt from Publicis timed to Fashion Week New York—a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise.