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On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it?
That’s the stark contrast that ice cream maker Pepita’s and recently founded Australian agency All Good Collective have created with their new line of black ice cream flavors.
The jarring product line was developed to generate opposition to a Sydney Basin offshore oil and gas drilling proposal called Petroleum Exploitation Permit 11, or PEP11.
“Color and flavor are usually inseparable when you choose an ice cream.
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