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The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it’s also the single most tweeted event in the world.
So how could a brand keep attention off of phone screens and focused on the game? Well, here’s one…solution?
Swedish beer brand Norrlands Guld, in a celebration of togetherness and sharing pints with pals, is launching a new innovation to this end: Beer with tweets printed right onto the foam.