Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it’s also the single most tweeted event in the world.
So how could a brand keep attention off of phone screens and focused on the game? Well, here’s one…solution?
Swedish beer brand Norrlands Guld, in a celebration of togetherness and sharing pints with pals, is launching a new innovation to this end: Beer with tweets printed right onto the foam.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in