This Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their Phones

Norrlands Guld and Åkestam Holst get heady

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it’s also the single most tweeted event in the world.

So how could a brand keep attention off of phone screens and focused on the game? Well, here’s one…solution?

Swedish beer brand Norrlands Guld, in a celebration of togetherness and sharing pints with pals, is launching a new innovation to this end: Beer with tweets printed right onto the foam.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in