This Bank Paid Consumers for Their Long Waits on Hold and in Checkout Lines

ING Direct eases the pain

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As if long telephone wait times weren’t infuriating enough, folks who call some corporate customer service departments in France actually have to pay for each minute they spend on hold. Ultimately, a surtaxé is added to their phone bills, and the funds redistributed to the brands that kept them hanging on the line.

Sacré bleu! Quelle horreur! Womp womp!

With such indignities in mind, ING Direct launched a campaign touting its free telephone hold times in France, which last, on average, less than 50 seconds.

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