Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As if long telephone wait times weren’t infuriating enough, folks who call some corporate customer service departments in France actually have to pay for each minute they spend on hold. Ultimately, a surtaxé is added to their phone bills, and the funds redistributed to the brands that kept them hanging on the line.
Sacré bleu! Quelle horreur! Womp womp!
With such indignities in mind, ING Direct launched a campaign touting its free telephone hold times in France, which last, on average, less than 50 seconds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in