Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Would you want a beer tailored to the album you’re listening to? What if that beer was, say an imperial session ale, and was made for an album about parallel realities?
A brewer just outside of Boston, Aeronaut Brewing, collaborated with a rock band, The Lights Out, to do just that. The co-branded beer, deemed “T.R.I.P.,” which is short for “The Reckonings in Pandimensionality,” is packaged with instructions for drinkers to tweet #TRIPME to @TheLightsOut and @AeronautBrewing to listen to the album, which is out today.