This Awkward TV Moment Was Actually a Mental Health PSA

ITV's 'Britain Get Talking' initiative cleverly highlighted the limits of texting

two men standing side by side while texting
ITV presenters Ant and Dec welcomed Olympian Mo Farah to their show via text. Uncommon

Over the past two years, Britain’s largest commercial broadcaster has recognized the need to address mental well-being and has pulled off live stunts during its most-watched shows including Britain’s Got Talent to generate conversation.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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