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Over the past two years, Britain’s largest commercial broadcaster has recognized the need to address mental well-being and has pulled off live stunts during its most-watched shows including Britain’s Got Talent to generate conversation.
ITV’s “Britain Get Talking” campaign, led by Uncommon Studio since it began in 2019, continued on April 3 by highlighting the role of phone texting as an ineffective communication tool for people to share their thoughts.
The disruptive nature of the stunt, which took place during ITV’s flagship Saturday night program Ant & Dec’s Saturday Night Takeaway, included an interview with British Olympic Gold medalist Mo Farah.
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