This Appliance Brand Squeezed Turkey’s Famously Long Soap Operas Into 6-Second YouTube Ads

You're still not getting a kiss anytime soon

Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.