This Appliance Brand Squeezed Turkey’s Famously Long Soap Operas Into 6-Second YouTube Ads

You're still not getting a kiss anytime soon

Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023.

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.