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It’s not every day a supermarket chain promotes its wares with a dystopian sci-fi flick about a world overrun by artificial intelligence. But a new four-minute ad from German brand Edeka (and agency Jung von Matt) does just that, to powerful effect.
The camera opens on the blasted, desolate ruins of a futuristic city. There are no humans to be seen, but groups of humanoid machines hum around, completing their routines. Except for one bright-eyed robot, who can’t help but break away.