This Amazing Ad Takes a Bleak but Loving Look at Christmas in the Year 2117

A post-apocalyptic tale of togetherness

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

It’s not every day a supermarket chain promotes its wares with a dystopian sci-fi flick about a world overrun by artificial intelligence. But a new four-minute ad from German brand Edeka (and agency Jung von Matt) does just that, to powerful effect.

The camera opens on the blasted, desolate ruins of a futuristic city. There are no humans to be seen, but groups of humanoid machines hum around, completing their routines. Except for one bright-eyed robot, who can’t help but break away.

First,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in