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How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables.
Thus was born SuperSauce (spelled SuperSaus in Holland). Created by J. Walter Thompson Amsterdam for Dutch supermarket chain Plus, the core idea reminds us a lot of old-school Velveeta broccoli and cheese commercials—probably the primary way we learned about broccoli—except more healthy.
SuperSauce is designed to replace more common sauces that kids (or parents) reach for to drown nutrients in flavor.
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