This Agency’s New Superpower Is Using Design to Get Kids to Eat More Vegetables

JWT cooks up SuperSauce

How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.