Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the effectiveness of social and digital media advertising has fluctuated over the last couple of decades, billboards have remained a tried and true standby for reaching consumers. Despite being one of the oldest tricks in the book, recent campaigns have utilized the OOH staple for motivations ranging from informing consumers of abortion rights in post-Roe v. Wade America to showing the full-scale majesty of the recently released Webb Telescope.
But sometimes, OOH placements can prove a bit challenging, blocking views or landing in places that are hard to spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in