This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life

BETC and Leroy Merlin's metaphor for a DIY journey

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To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin—a kind of French Home Depot—has released “Life’s Adventure.”

Created by BETC Shopper, this is Up meets Life of Pi, with a couple’s uprooted fixer-upper home taking to the seas as they begin the long, emotional task of turning a house into a home. To this, a modern cover of Rod Stewart’s “Sail” is added.

“The initial client brief was to transition Leroy Merlin from a DIY store to a brand dedicated to home improvement projects,” explains associate director Carole Penillard of BETC Shopper to Adfreak.

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