This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life

BETC and Leroy Merlin's metaphor for a DIY journey

To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin—a kind of French Home Depot—has released “Life’s Adventure.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in