This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life

BETC and Leroy Merlin's metaphor for a DIY journey

To illustrate the personal aspects of taking on a massive home improvement job oneself, Leroy Merlin—a kind of French Home Depot—has released “Life’s Adventure.”

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.