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As grocery stores and other retail brick-and-mortars grapple with how to keep spaces germ-free in the era of the coronavirus, one agency is proposing a slick solution.
WPP-owned creative commerce agency Geometry’s Middle Eastern office is reintroducing a device that slides across shopping cart handles, dispensing a thin layer of disinfectant for between-use cleaning.
The agency first conceived the product in 2015 in partnership with fellow WPP shop Barrows and Unilever Lifebuoy soap. Back then, Handle on Hygiene was part of a campaign meant to highlight the places people might come into contact with germs and functioned more as a brand activation for Unilever.
As it started to see success, though, the agency decided to retool it for mass production.