#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Can an ad be evil and still be good?
Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it’s pretty brilliant.
The “shocking” nature of the ad wasn’t centered on graphic content, but rather on the fact that the brief ad made you think your device volume had dropped to zero—likely making you either turn up the volume or at least stare closely at the screen to make sense of the apparent bug.
And that’s when they get you.
Now
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in