This Ad Guy Found the Most Literal Way to Think Outside the Box

Whit Hiler revisits years of his old notebook pages

Whit Hiler, creative director at Lexington, Ky., agency Cornett, has concocted all sorts of kooky concepts over the years. These include beardvertising, the (unsanctioned) “Kentucky kicks ass” tourism campaign, a marketing buzzword jar, commercials filmed by horses, and ads with glaring typos, to name a few.

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