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Colombian brand Cola & Pola shares the vibrant history of 'Pico' for the launch of a new flavor

A group of men smiling, gathering around a boombox — A group of men carried a boombox known as the “Pollo Ronco” to events ranging from marriages to neighborhood parties.Fantástica, Cola & Pola

By Sara Century

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Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth’s species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are unique to the region.

With that unlimited potential in mind, AB InBev‘s Colombian brand Cola & Pola has teamed up with agency Fantástica for the launch of its new Coconut Limonade flavor.

Sara Century

Sara Century is a freelance writer for Adweek.

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