#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Since 2012, Sweden has been letting ordinary citizens take over the official @sweden Twitter account, one week at a time, with next to no oversight. It’s been risky move intended to help the country promote itself, unfiltered, as a travel destination, with each citizen serving as a kind of de facto tourism ambassador.
There have been some very notable tweeters along the way—the latest being 22-year-old Max Karlsson, who’s been using the account this week to critique President Trump for his comments about Sweden over the weekend.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in