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Which cliche shall we start with about the gym? If you’re Planet Fitness, you continue the narrative of people who might think they’re better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris.
“Planet Fitness. Isn’t that the gym where they, like, have rules against acting like you’re better than everyone else?” she asks, doing one-handed horizontal pull-ups. It is true. The brand, for over a decade, dissuades the typical gym shenanigans with its “Judgment Free Zone” rules, including gems such as “no grunting” and “no gallon jugs in the gym.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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