Think You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You

New spot counters the vanity

Posers not welcome. Planet Fitness

Which cliche shall we start with about the gym? If you’re Planet Fitness, you continue the narrative of people who might think they’re better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.