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If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary, merely an effort by the 60-year-old chain to stoke everybody about its new “steak burgers” amid flattening pancake sales. In other words, the switch is evidently just a play for attention.
Boy, did it generate that.
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