Think IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names

The temporary name change isn't a new marketing trick

If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary, merely an effort by the 60-year-old chain to stoke everybody about its new “steak burgers” amid flattening pancake sales. In other words, the switch is evidently just a play for attention.