Think Dirty App Scans Your Personal Care Products Looking for Toxins

Teaming with Breast Cancer Fund at launch

Headshot of Tim Nudd

You may know what you're putting in your body, but do you know what you're putting on it? A new app called Think Dirty is here to help.

Available for free in the App Store, Think Dirty lets you scan barcodes of personal care items in the store and analyze the ingredients. The Dirty Meter then rates the product using third-party data from nonprofit science, environmental and government organizations—to determine whether it's dirty or clean and recommending alternatives. If a product isn't in the database, you can submit it by entering the product name and taking a picture of the back label.

For the launch, Think Dirty is teaming up with the Breast Cancer Fund and the Campaign for Safe Cosmetics for an initiative called 30 Days of Dirty—in which Think Dirty will donate $1 per product scanned in October, up to $20,000, to the Breast Cancer Fund.

Hear more about the app in the video below.

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@nudd Tim Nudd is a former creative editor of Adweek.