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Cryptocurrency holds an air of mystique, but a new brand wants to disrupt the category by making crypto accessible to everyone.
Cabital, a wealth-management company specializing in cryptocurrencies, has launched its first campaign with the message that anyone can understand and participate in crypto investing. An irreverent film, created by TBWA\Singapore, introduces the tagline, “Crypto. Without the crazy.”
The ad’s hero is a bull, in reference to the charging bull statue in New York’s Financial District that represents Wall Street and prosperity.
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