They're not jumping over the moon, either

This Anchor butter ad let us down. We were all excited about cows piloting rocket ships and killing hostile aliens, until it dawned on us that “space” probably means New Zealand’s sprawling green pastures. The ad might be a response to the British dairy farmers who roundly criticized Anchor for the “food miles” its butter accumulates on its way from New Zealand. Or it might be an unconnected act of roundabout punnery. We’re fine either way, provided it eventually leads to this.