These White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl in Kyrgyzstan

Leo Burnett Moscow raises awareness of bride kidnapping

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The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it’s an ancient custom that, even though illegal, persists to this day.

One of those areas is Central Asia, where, in the 12th century, Genghis Khan’s own mother was kidnapped shortly after her first wedding and forced to marry the future ruler’s father. The longstanding practice was eventually banned under Soviet rule in the region, but international women’s rights advocates say it has re-emerged in several countries over recent decades.

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