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The folks at Calgary, Alberta, ad agency Evans Hunt really love their clients. In fact, they might be in love with them.
That's judging by their Valentine's Day campaign to send custom sweethearts candies to clients marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then made print ads out of them, too, which you can see here:
So, where did the idea come from?
"Remember that Valentine's Day episode of the Simpsons where Bart makes his own sweetheart candies? We thought, hey wouldn't it be cool if we made our own candy for ad agency peeps—the idea took off from there," the agency tells us.
Production was fairly straightforward, but there was a character limit.