These Two Well-Written Ads Perfectly Show How Dumb Humans Are Getting

But perhaps there is a glimmer of hope

Headshot of Tim Nudd

The world, it seems obvious, is generally becoming a stupider place. It’s getting hard to dramatize this in new ways, but this award-winning campaign from ad agency The Community does so in amusing fashion—with two stories of humans ignoring common sense entirely in pursuit of rather idiotic goals.

See the spots here:

Granted, the link to the advertiser is tenuous, although independent film likely could make you slightly less stupid, if you consume enough of it. As the agency puts it, a good non-blockbuster film might just “make us think in a world that thinks less.”

The campaign won a bronze Lion in Film at Cannes.

@nudd Tim Nudd is a former creative editor of Adweek.