These Surreal Ads From an AI Art Director Could Offer a Glimpse Into the Future

It took a bot 5 minutes to produce creative for KFC, Wimbledon and Gucci

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Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm “no.” But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice.

The “Ad Intelligence” project has reimagined ads for 10 iconic brands, from Colgate, to Gucci, KFC to British Airways and more.

Using Midjourney, an AI art tool that generates single images based on an English language prompt, U.K.-based



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