These Striking Nature Ads Call Out Mercedes-Benz for 'Greenwashing 101'

Automaker put on notice by sustainability platform Wherefrom as it 'clarifies' source of 'Nature or Nothing' tagline

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A campaign from Mercedes-Benz, which juxtaposed the automaker’s logo with images of nature to promote its electric car range, has been hijacked by sustainability brand WhereFrom—following accusations of “greenwashing” by the auto brand.

The original posters from the car marque showed its symbol emblazoned across close up shots highlighting the beauty of nature: from the veins of leaves to bees buzzing around honeycomb, to a pink rose. They were published months after Mercedes’ parent firm Daimler was issued with a lawsuit over claims it has failed to do more to keep climate change in check.

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