These Sly Ads Show the Key Difference Between a New and Refurbished iPhone

A few hundred dollars could switch your perspective

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We all know refurbished smartphones and other hardware are cheaper options than buying the newest gadgets off the shelf, but many also assume those savings must come at a cost of quality.

In fact, 52% of French consumers are skeptical of the reliability and quality of refurbished equipment, according to Paris-based Back Market, a large online marketplace for used tech. That stat is obviously a problem for a company that wants to make refurbished tech a mainstream preference.

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