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Soundtracks can drastically change the emotional tone of a video. BBR Saatchi & Saatchi cleverly leverages this fact in a campaign for an Israeli nonprofit serving people with hearing loss.
Three ads for the group, known as Bekol, use Facebook’s in-feed video format, which runs automatically but stays silent until clicked, to pair striking visuals with counterintuitive soundtracks.
In one, a woman lies belly-flat on a surfboard, smiling as she paddles out through clear blue waters on a sunny day.
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