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Luxury fashion’s twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer.
Working with Stink Studios and Google, Yoox came up with 15-second YouTube ads that practically dare you to buy a one-of-a-kind item. And if don’t buy the item, someone else will get a shot at it—and you’ll never be able to find it on Yoox, or be served the ad again on YouTube.
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