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Crucial aspects of period positivity include the need to reframe the way we view period stigma through expanding our understanding of who experiences periods, the fight for more inclusive accessibility and, of course, rethinking the often uncomfortable products that have long dominated the industry.
Period care product company Thinx has teamed up with purpose-driven agency Oberland for its “How a New Generation Thinx” campaign. The platform has released two spots, titled “Saved by Sister” and “Moon Landing,” with more set to release in the first quarter of 2023.
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