These Santas Want to Change How Society Treats People All Year

Powerful ad campaign highlights discrimination and the need for lasting change

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Colombian commercial banking company Banco de Bogotá is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fantástica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities.

As a way to bring awareness to discrimination, Banco de Bogotá and Fantástica developed two minutelong spots about Santa, directed by Juan Rueda and produced by Akira Cine.



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