Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say.
In this soft, almost impressionist work by Lowe Indonesia, two ads provide a water's-eye view of rural and urban surroundings. On the "surface" of the water, a tin can—and the business end of a duck—highlight just how clear the water is.
Click the ads to enlarge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in