AdFreakThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of OdditiesFrance's Cdiscount gets cosmic, and kind of weirdBy David Gianatasio|October 17, 2018Hello, earthlings.CDiscountShareBy David Gianatasio|October 17, 2018ShareThe animated space creatures featured in Cdiscount’s latest campaign are absolutely over the moon about the French ecommerce site.In the first spot below, we travel to Xylodon 228—“the planet where nuttin’ happens, nada”—until a bored life-form orders some “lit stuff” from Cdiscount:Dude, it’s time to move out of your folks’ place and find your own galaxy, far far away.Next, a blogging beastie gets bummed when she breaks her new smartphone:In space, everyone can hear her scream. (And it’s strange how these interstellar languages sound precisely like French!)Rosapark created the ads to celebrate Cdiscount’s twentieth year on Earth, drawing inspiration from Star Wars and other sci-fi tropes to target 18-25 year-olds on Facebook, YouTube, Twitter and Instagram.“The biggest challenge was to find equilibrium between the characters’ voices and physical appearance—something deliberately disruptive, but still credible,” says agency creative director and co-founder Gilles Fichteberg.The team filmed the voiceover artists recording their lines, using the actors’ inflections, expressions and movements to inform the aliens’ quirky personalities.According to Fichteberg, “We had to tell them to tone it down a bit, as it was easy to get carried away.”Yeah, that can happen when you’re performing the rap music of the spheres.CREDITS:Client: Cdiscount Managing Director: Farid Jehan Brand & Loyalty Director: Christel Longatte Brand and Media Strategy Director: Florent Guitbert Brant Business Manager: Maud PanzutiAgency: Rosapark Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Creative Directors: Gilles Fichteberg & Jean-François Sacco Strategic Planner: François Peretti Advising Director: Hicham Ghazaoui Account Manager: Marion Lasselin Copywriter: Naïm Souilem Art Director: Robin Lassalle Head of Digital Strategy: Jeanne Neuschwander Social Media Manager: Charlotte Giraud TV Producers: Camille Toïgo & Thomas LaurentDirector: Boddicker Production: Eddy Producer: Jean-François Bourrel Studio: Brunch Production Director: Fabien Cellier Sound Studio: Schmooze Adweek Adweek