These Offbeat British Ads Perfectly Capture the Annoyance of Overly Cautious Homeowners

Farrow & Ball paint pokes fun at its fussier customers

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If you’ve just decorated your home—or are just particularly proud of your home–then this campaign by British high-end paint brand Farrow & Ball might be relatable. It’ll also be relatable if you have anal-retentive friends or family who wince when you go to put your coffee cup on their table without a coaster or puff up the couch just as soon as you’ve stood up.

The ad campaign, by agency BMB, gently parodies that type of homeowner in order to communicate that when walls are decorated with Farrow & Ball’s paint they can be wiped clean and are stain resistant.

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