Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as “The Horse Capital of the World.” Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in