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Signs of ovarian cancer are often overlooked or mistaken for other conditions, which means the disease can go undetected for a long time. For World Ovarian Cancer Day on May 8, U.K. charity Ovarian Cancer Action ran an unusual social media campaign to ensure that ovarian cancer symptoms could not be ignored.
The organization started by setting up four mysterious Twitter handles, each named after a main symptom of ovarian cancer: “My Tummy Hurts,” “Feel Full Quickly,” “I Need a Wee Again” and “Bloated Belly.” The
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