These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

Unusual indeed for the category

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Catch New York combed through social media for guest photos taken at Loews Hotels and Resorts and integrated the candid, unsolicited images into the chain's new "Travel for Real" ad campaign.

Mostly quiet, mildly quirky moments abound. They include shots of a tattooed dude playing banjo in his suite (with the headline, "Everyone needs to find their rhythm") and a kid with cucumbers on his eyes kicking back in a swimming pool ("Everyone needs to soak it all in").

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in