These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

Unusual indeed for the category

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Catch New York combed through social media for guest photos taken at Loews Hotels and Resorts and integrated the candid, unsolicited images into the chain's new "Travel for Real" ad campaign.

Mostly quiet, mildly quirky moments abound. They include shots of a tattooed dude playing banjo in his suite (with the headline, "Everyone needs to find their rhythm") and a kid with cucumbers on his eyes kicking back in a swimming pool ("Everyone needs to soak it all in").

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in