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A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message.
Italian fashion line Made in Carcere, founded in 2007, has always had a moral mission—helping incarcerated women better integrate into society after their release by teaching them to sew, using secondhand fabrics, while they're in prison.
Now, the company also wants to help acclimate those women to the new technology that has become commonplace in the outside world … by turning the accessories they make into vehicles for social media communication.
As the video below describes it, inmates can sew short (140-character or less) messages on bracelets, which are sold on the Made in Carcere e-commerce website.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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