General These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy PSAs from Alma show a new level of respect for aspiring quitters Christy, a mother of three, knows that smoking is costly, dangerous and exhausting. Will she find the strength to quit? Tobacca Free Florida By David Griner April 15, 2018 They know smoking is dangerous. They know it’s expensive. They know it makes them a bad influence on their kids. David Griner @griner firstname.lastname@example.org David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."