These Gun-Shaped Soaps Are Harrowing Reminders of 2 Ongoing Crises

The Alma-produced campaign hopes to save lives in more ways than one during this crisis

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Over the past two months, the Covid-19 outbreak has set off massive sales spikes for products like bidets amid toilet paper shortages, and adoption has surged for furry companions amid social isolation. These needs have cropped up as natural outcomes of getting through life during a pandemic.

A far more shocking purchasing bump? The coronavirus crisis also triggered a rise in firearm and ammunition sales. In fact, according to the FBI’s National Instant Criminal Background Check System, the number of gun background checks initiated in February and March 2020 totaled over 6.5



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