These Gun-Shaped Soaps Are Harrowing Reminders of 2 Ongoing Crises

The Alma-produced campaign hopes to save lives in more ways than one during this crisis

a gun-shaped soap
Change the Ref has produced a number of notable stunts aimed at ending gun violence. Change The Ref

Over the past two months, the Covid-19 outbreak has set off massive sales spikes for products like bidets amid toilet paper shortages, and adoption has surged for furry companions amid social isolation. These needs have cropped up as natural outcomes of getting through life during a pandemic.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.