These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not Wasting Food

Been a Slice looks to raise dough for a good cause

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Beer made from stale bread … now, doesn’t that sound refreshing?

Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada.

Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. Proceeds will benefit Second Harvest, which has rescued 130 million pounds of edible food—mainly dairy, produce and protein headed for landfills—since it launched in 1985.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in