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Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back €8,000 ($9,520), according to French nonprofit Règles Élémentaires.
Règles Élémentaires was set up in 2015 distributes free sanitary items to women in precarious financial situations struggling to afford them.
The charity has launched a new outdoor campaign, by agency Serviceplan, to raise awareness that 1.7 million women in France experience some kind of “menstrual insecurity”—with some having to choose between their personal hygiene expenses and buying food.
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